At Burnett’s, we understand that you’re not just selling bricks and mortar – you’re selling your biggest asset, your home!
You need people you can rely on when selling a home or an investment property and there’s nothing worse than feeling concerned or frustrated with those handling the sale for you. We will make sure we achieve the best possible price for your property by giving you an honest and accurate valuation, backed up by statistical data and real time comparables.
We pride ourselves on getting you the best possible price, in the shortest possible time. We won't overvalue your property just to get your business. Don’t be fooled by irresponsible claims from other agents who’ll value your home with a figure they think you’d like to hear.
We know that house prices have rocketed over decades, and then declined, and are now at an all-high. However, establishing an accurate asking price that will optimise your chances of selling at the highest likely price within a reasonable timescale is both an art and a science, particularly during a time when buyers are especially price sensitive.
We take the pricing issue very seriously and much consideration is involved before we recommend an asking price.
It is important that you quote the right price from day one and achieve or exceed it, rather than quoting a high price and then encouraging low offers. The wrong price attracts the wrong buyers (particularly in this market) and fewer suitable buyers view the property, thereby minimising the chance of receiving an offer in any event.
Ultimately the critical part is to select your estate agent on the strength of their service, reputation and marketing plan - not simply on their valuation or commission rate. After all, you’re going to be working in partnership with them, so choose the agent you prefer!
If you are considering selling your property and would like a carefully considered and qualified view of the likely sale price of your property in the current market, then please feel free to contact us.
Buying by comparison
Whatever anyone might say about location, condition, proximity to schools, size, etc., it is the price at which a property is initially marketed that is the key to a successful sale. Understanding what is important to potential buyers and how they end up choosing which property they buy, helps us to create a selling strategy that you can be confident with.
You will find it is very similar to when you bought your property – you compared it to other properties that were up for sale at the time you were looking and you chose to buy it because it may have been in the area that you were looking, it may have had the stunning kitchen you always wanted or it may have been the south facing garden you dreamed of, but MOST importantly it was the best value for money.
Emotions often cloud good judgement. Marketing at too high a price will mean missing out on the early buyer activity that is most likely to produce a sale. It may also lead to the property being marketed for so long that it goes “stale”.
So the heart must not rule the head here. You may have put a lot of time, love and money into the property and naturally you want your asking price to reflect this. Maybe you need a certain amount to secure another property, or you simply want to track national house-price trends. However, the only thing that really counts is the supply of able buyers in relation to the supply of comparable properties, and what those buyers are prepared to pay in view of such competition.
It is therefore important that the property is marketed at the right price from day one and achieves or exceeds it, rather than marketing at a high price and trying to encourage offers. The wrong price attracts the wrong buyers, and therefore fewer suitable buyers will view the property, minimising the chance of receiving an offer in any event.