First impressions count and online marketing is vital in the modern property market.
Below are just a few of the marketing techniques we employ in order to ensure that your property is given maximum exposure. We have developed, tried and tested this approach and it has served both us and our vendors well. We successfully sell 95% of the properties we were instructed on, with 75% of them being Sale Agreed within 4 weeks whilst averaging sale prices within 3% of our asking prices.
As an independent agency, we have the flexibility to adopt whatever approach we feel is of greatest benefit to our clients. Without the constraints of corporate standardisation, our values are more likely to be a reflection of our own aspirations.
Photography & Floorplans
A picture speaks a thousand words and first impressions count! We always use professional grade cameras to take pictures. Additionally, we produce floorplans and organise the Energy Performance Certificate (EPC), ensuring that anyone wanting to view your property has all the relevant information at their fingertips.
Produce powerful sales brochures
We believe that beautifully produced hard copy brochures still help to sell property. They reaffirm the importance and prestige of the product – your property. With human attention spans averaging at about 8 seconds, a simple sales brochure printed on standard office paper has to stand out. Our glossy sales brochures will also help to make your property pop off the page, resulting in offers.
Our Linked Database
Our database is shared across all offices so your property can be shown to any potential buyer regardless of who they speak to. All of our offices work together and not against each other. Our system automatically sends text and email alerts to any applicant who matches your property.
Verbal Communication
Our dedicated sales team will make telephone calls to everyone we’ve sent your property particulars to. Often emails can get lost or end up in junk folders, so a phone call following up is extremely important.
Mini-Magazines
Each quarter, we produce A5 magazines and drop these into 10,000 local properties. 99% of our buyers reside within a 10 mile radius of our offices, and these magazines provide more than just a sales pitch, we include market reports, industry news and statistics as well as properties for sale. After all, the new owner of your home could be renting in a house a few doors down and is now ready to buy, or someone nearby might know someone looking to move into the area.
Window cards and TV displays
With offices in prominent places in Mayfield and Wadhurst, your property will be displayed in window cards and on our LED displays, seen by many passers-by.
Extensive online marketing
The number of internet users is on a rapid rise worldwide and is used by people of all age and types. We know that 90% of potential buyers start their property search online. All of our properties are listed on our very own website as well as leading property search sites, Rightmove, Zoopla and Primelocation.
Social Media (subject to your consent)
The power of social media is incredible, with it being one of the most common ways for people to keep in touch and share information. Potential buyers are no different. New for 2018 is our Facebook page, where we can spread the word about your property on our social media pages to ensure it gets the coverage it deserves.
‘For Sale’ boards
Our Burnett’s “For Sale” boards are a very effective marketing tool for our vendors. A large number of prospective buyers see our boards and call into the office, wanting to arrange a viewing. As a result, we would always recommend (where possible) to have a board erected.
Our Offices
A large number of the enquiries we receive come from prospective tenants walking into one of our offices. The window and LED displays are vital to attract them and we constantly update our window displays with the latest available properties.
Longer opening hours
We are not a 9-5 business. Our longer opening hours are to maximise viewing opportunities for your property. We will also conduct viewings after work and on Sundays when required.
